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Facilitating Success, One Decision At A Time

Sharon Drew Morgen

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Top Stories by Sharon Drew Morgen

I’m going to ask you a few questions. No answers today. Just questions you may want to answer for yourselves. How will you know that the content you are providing is the appropriate content for your prospect base? What skills do you need to have in addition to the ones you already have, to ensure that the right folks find – and purchase – your solution? What do you need to do differently to ensure that the right prospects know how to differentiate you from the competition? How will you know that one strategic plan would work better than another? How do you know what level of content to offer, and how will you choose the right data to include in your content? At what point will you know when it’s time to add new sales skills so that your sales team know how to engage, influence, and facilitate buying decisions in a way that will ensure folks buy what they need in the w... (more)

eCompetitors Gives Sales Folks What They Need. Exactly.

When you prepare to meet a prospect, how do you know who or what your competition is? How do you know how to position yourself strategically against them? Do you ‘wing it?’ Do you do research? Where do you get your research from? How do you know your research is adequate or accurate? I’ve got the answers for you. eCompetitors is this amazing site that has me gobsmacked (did i spell that right?). It does all of the research  you could ever wish for, on 11,445 global industries and companies at the line-of-business level. That means that it checks out everything – e v e r y t h i ... (more)

Just What Exactly Is Email For?

Email Archiving Journal I don’t know about you, but when I get long emails my eyes go running around my head. Too many words for me to take in during a busy day when I’m sure I’m suffering from some form of ADHD as I try to multitask beyond human capability. So I ask folks to please, please, puLEASE not send me long emails. But they do anyway. And then they get mad when I don’t read them – especially when they’ve written something personal. They actually expect me to put down what I’m doing and read a one-way missive, interpret what they are meaning and feeling against how I in... (more)

How to Find the Right Prospect

How often have you chased a prospect for weeks/months/years and then got a ‘no?’ How much time have you wasted that you could have used for finding prospects who would become clients? And how much time have you spent waiting for prospects that either never showed up again, or who took far, far too long to close, while you sat waiting and wondering – or worse, chasing them or reducing the price to get them to buy because you thought they should have closed already? Do I have your attention? Great. Let me tell you a story. At a client site recently, as I was preparing to do real-ti... (more)

What Is Email For?

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th. I don’t know about you, but when I get long emails my eyes go running around my head. Too many words for me to take in during a busy day when I’m sure I’m suffering from some form of ADHD as I try to multitask beyond human capability. So I ask folks to please, please, puLEASE not send me long emails. But they do anyway. And then they get mad when I don’t read them – especially when they’ve written something personal. They actually expect me to put down what I’m doing and read a o... (more)