Facilitating Success, One Decision At A Time

Sharon Drew Morgen

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Top Stories by Sharon Drew Morgen

Like every group who brings in a keynote speaker, your needs are unique. You want someone to motivate your successful team to be even more successful; you want new ideas to excite the imagination of a newly formed team; you want a subject matter expert to incite and inspire a group moving on to new initiatives; you have limited funds and seek a lower-priced speaker who has a good reputation. Every need requires a different type of speaker, and one speaker – regardless of reputation or success of their book sales – doesn’t fit every situation. How can you make sure that the needs you have match the capabilities of the speakers you’re considering? After A. getting agreement on the exact criteria you need to meet from the user group leaders and the meeting planners, B. putting together a list of your best guesses of speakers who will meet your goals, C. looking them ... (more)

Steps along the Buying Decision Path

The buyer’s route to a purchase starts before they consider a solution. Idea stage. Fred has an idea that something needs to change. Fred discusses his idea with colleagues. Fred invites colleagues to meet and discuss the problem, bring ideas from online research, consider who to include, possible fixes, and fallout. Groups formed. Consideration stage. Group meets to discuss findings: how to fix the problem with known resources, whether to create a workaround using internal fixes or seek an external solution. Discuss the type/amount of fallout from each. Organization stage. Fred ... (more)

Content is not King

Do you know the point in the buyer’s journey that they read your content? Is it when the assistant hands her boss a stack of articles to help him prepare for a meeting? Has your content ever been used by your competitors? Much content is not being used to enlist trust, brand recognition, gain followers and ultimately a sale. But we keep writing it and using every means at our disposal to distribute and track it, hoping that someone, at the appropriate point in the decision path, will use it and want to seek us out as a result. A lot of hope, guesswork, and crossed fingers. But it... (more)

Keynote Speaker & The Visionary Behind Helping Buyers Buy & Assembling the Buying Decision Team

Sharon Drew Morgen is the visionary thinker on the buying decision capability and developer of Buying Facilitation®. She has trained sales teams in many global corporations in facilitating the buying decision experience. Sharon Drew is the author of the NYTimes Business Bestseller Selling with Integrity. Sharon Drew has taught over 25,000 sales professionals how to facilitate buying decision. As the thought-leader behind what it takes for buyers to make purchasing decisions, Sharon Drew has taught sellers how to think beyond their solutions and not only teach buyers how get nece... (more)

An Intelligent Contact Sheet

The field of marketing automation would like to get the right data, at the right time, to prospects who sign up on contact sheets. But with the  available technology, it’s not possible: the wrong data are being gathered and scored, the wrong content is being sent out and collected, the technology is not set up to determine or support each stage of the off-line buying decision path, and there is no capability to lead the buyer sequentially (with unique content at each step) through their internal change management/decision issues. The problem is they are working from a sales mode... (more)