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Facilitating Success, One Decision At A Time

Sharon Drew Morgen

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Top Stories by Sharon Drew Morgen

Have you ever tried to change behaviors? Have you asked your sales team do something new that needs to be reinforced as they learn – and you’re not able to sit with them every hour to make sure they are doing it right? Do you know when you’re learning something if you’re getting it right – or practicing the wrong thing? As the self-avowed Queen of Change, I can uniquivocably say that there is nothing like Q to imbed, manage, and supervise change. With a learning component as well as a coaching component, Q will help your folks (or you – just in case you need to learn something new) be more successful with the new skills you’re asking them to learn. Not to mention that there will be consistency throughout your sales team as they all learn the same thing, in the same way – and you can follow their progress as they learn. Here is what the Count5 site says about Q: Q i... (more)

How to Find the Right Prospect

How often have you chased a prospect for weeks/months/years and then got a ‘no?’ How much time have you wasted that you could have used for finding prospects who would become clients? And how much time have you spent waiting for prospects that either never showed up again, or who took far, far too long to close, while you sat waiting and wondering – or worse, chasing them or reducing the price to get them to buy because you thought they should have closed already? Do I have your attention? Great. Let me tell you a story. At a client site recently, as I was preparing to do real-ti... (more)

Cloud-Based LeadFormix Is a Necessary Sales Enablement Tool

Highly proactive. Cloud based. Lead insight data. Convert to qualified lead. Actionable intelligence. Up-sell opportunities. Holistic overview of each site visitor. Leadformix is a wonderful tool to add to the sales technology process. They provide ’superior lead intelligence’ using their unique platform. Cool, right? Great for the new marketing initiative of bringing in good leads to the sales team. Here are a few things that Leadformix can do: Intent assess the intent of the website visitor provides a company level view which reveals where the company is in their solution pur... (more)

How do you buy? Steps in a buying decision

People are getting confused about the terms buying decision journey, buying path, buy-cycle, helping buyers buy, and  buying  decisions. Using a case study, let’s look at how a real buying decision happens. When I began using the terms in the 80s my meaning described a change management process to lead buyers through their non-solution/non-need-related, behind-the-scenes internal and political issues that enable all who touch the solution to buy-in. Lately I’ve noticed the terms applied to the sales end of the buying decision – that 10% of the buyer’s journey that manages the  p... (more)

Developing Strategic Content

I’m going to ask you a few questions. No answers today. Just questions you may want to answer for yourselves. How will you know that the content you are providing is the appropriate content for your prospect base? What skills do you need to have in addition to the ones you already have, to ensure that the right folks find – and purchase – your solution? What do you need to do differently to ensure that the right prospects know how to differentiate you from the competition? How will you know that one strategic plan would work better than another? How do you know what level of conte... (more)