I’m going to ask you a few questions. No answers today. Just questions you
may want to answer for yourselves.
How will you know that the content you are providing is the appropriate
content for your prospect base?
What skills do you need to have in addition to the ones you already have, to
ensure that the right folks find – and purchase – your solution?
What do you need to do differently to ensure that the right prospects know
how to differentiate you from the competition?
How will you know that one strategic plan would work better than another?
How do you know what level of content to offer, and how will you choose the
right data to include in your content?
At what point will you know when it’s time to add new sales skills so that
your sales team know how to engage, influence, and facilitate buying
decisions in a way that will ensure folks buy what they need in the w... (more)
Highly proactive. Cloud based. Lead insight data. Convert to qualified lead.
Actionable intelligence. Up-sell opportunities. Holistic overview of each
Leadformix is a wonderful tool to add to the sales technology process. They
provide ’superior lead intelligence’ using their unique platform. Cool,
right? Great for the new marketing initiative of bringing in good leads to
the sales team.
Here are a few things that Leadformix can do:
assess the intent of the website visitor provides a company level view which
reveals where the company is in their solution pur... (more)
Email Archiving Journal
I don’t know about you, but when I get long emails my eyes go running
around my head. Too many words for me to take in during a busy day when I’m
sure I’m suffering from some form of ADHD as I try to multitask beyond
human capability. So I ask folks to please, please, puLEASE not send me long
But they do anyway. And then they get mad when I don’t read them –
especially when they’ve written something personal. They actually expect me
to put down what I’m doing and read a one-way missive, interpret what they
are meaning and feeling against how I in... (more)
As of tonight, Dirty Little Secrets is #2 in the sales category on Amazon!
How exciting! I am so happy I can barely express it!
I have a lot of people to thank. The most amazing thing is that I’ve never
met most of these angels – we have met over the past months (in some cases
a year or more) over the phone!
First, and friend par excellence, is Jeff Blackwell of SalesPractice.com.
Even though we don’t know each other well, he fell in love with Buying
Facilitation and my decision facilitation model quite a while ago, believing
that Buying Facilitati... (more)
Marketing and Sales on Ulitzer
If you are a small business owner, or know one, or will one day be one, get
this book. It’s awesome. You’ll learn a lot, it will save you heartache,
and you’ll get business and make money.
OK. Now let me give you the details. Eric Wolf and Stephanie Frost have
written an important book: Marketing:Unmasked – insider’s tips & tricks
for small business marketing. It’s a very clear, very thorough romp (filled
with activities, ‘to-do’ stuff, etc.) through social media offering
high-level information on necessary topics that business owners need to know ... (more)